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Times are different now, students have a lot of choices to do in their free time or if they just want to explore a new hobby. It has become harder for the martial arts schools to retain their students lately.\nSo, in today\u2019s episode of the Martial Arts Business Podcast, Gordon gives powerful retention tips for your MA School. We already know how difficult it is to attract the students to enrol in our classes so we must put double our efforts to keep them interested in your services. And, not only do you retain your students, but you also gain new students. One thing\u2019s clear though if you give them the best that you can offer (e.g. great lessons, helpful community, etc.), then there\u2019s no need to worry about the future of your MA School.\nKEY TAKEAWAYS\nAlways provide excellent quality service. It does not matter if you offered a martial arts lesson for free or not. They have to get what they came in for \u2013 to learn. When they get what they want, they come back for more, and they are most likely to recommend it to others. Your service needs to outshine everyone else\u2019s martial arts lessons.\nHow do you do your onboarding process? Gordon highly advises that you make sure that your students or their guardians are informed and pre-framed before they go through the classes.\nHave a meeting with the parents/guardians and the students and ensure that you tell them about everything they need to know about what\u2019s going to happen before, during and after the lessons.\nThe relationship of the dojo master, the parent, and the student can be likened to the 3 vertices of the triangle which has the strongest and most stable structure.\n\nGive things for free and offer excellent paid packages that will help the student enhance their talents.\nMake sure that you get the feedback of every student/parent\u2019s student so you know where you can change and improve stuff.\nRecognition in classes. A simple tap on the shoulder, a high five, or a thumbs up could really lighten up the mood and invigorate the positive energy in the room.\nYou can send birthday cards when it\u2019s student\u2019s special day.\n\nPeople come to you for these reasons:\nTo get positivity\nTo have fun\nTo be lifted/energised\nTo sweat\n\nBEST MOMENTS\n\u201cGreat customer service will retain people in your school for sure.\u201d\n\u201cThey have to understand the importance of sticking to it martial arts and how martial arts is a lifelong journey.\u201d\n\u201cRecognizing people in classes will absolutely allow you to retain more members for sure. People want to be loved. People want to be liked. People want to be recognised.\u201d\n\u201cBuilding relationships with your members will not only retain, but you will also gain \u2013 you will gain more referrals, more sales, etc.\u201d\nABOUT THE HOST\nGordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.\nHe is a real-life success story going from bullied school kid to earning multiple world title