Paying in Full Options, Should You be Doing this in your Martial Arts School?
Today Gordon is talking about \u2018pay in full\u2019 options for membership at your Martial Arts School\nOver the years Gordon has been anti paying in full for a year\u2019s membership for a number of reasons but he\u2019s come to realise you can do this in a very congruent way in your martial arts school.\nIn this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to adapt their strategies to meet changing mindsets and continue to serve their customers well.\n \nKEY TAKEAWAYS\nWe know as Martial Arts teachers people are different from how they were 5 years ago, we are much more a pickup and put down society.\nNow you are battling parents mindset where they think it\u2019s ok to start something and then quit.\nThe reality is people are very flippant and very up and down, as school owners, we have to think differently.\nWe don\u2019t have a world of winners anymore and it\u2019s a problem.\nMost Martial Arts schools have people leave during the year because of the current mindset of people.\nIf all your customers paid in full with a discount for doing so then you would have fewer people leave or find excuses to not attend.\nIf you were able to get all your clients to pay in full you would need to be disciplined about paying bills for the year and putting aside the money for wages and other commitments.\nIs paying in full a bad idea? No, but it\u2019s all about what you as the Martial Arts business owner do with the money and your discipline.\n \nBEST MOMENTS\n\u2018It\u2019s easier to not quit if you\u2019ve paid\u2019\n\u2018It\u2019s such an exciting time to be part of martial arts\u2019\n\u2018It\u2019s about trying to serve your customers\u2019\n\u2018Many people have had an issue with the \u201cpaying upfront with a discount model\u2019\u2019\n \nVALUABLE RESOURCES\nMartial Arts Business Podcast\n \nABOUT THE HOST\nGordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\u2019s of Martial arts schools grow and has over 20 years\u2019 experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.\nHe is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!\n \nLearn How to Become a Black belt in Business\nLearn -Develop - grow and you will succeed\n \nCONTACT METHOD\nhttp://www.mabusinessmastery.com/\nsupport@mabusinessmastery.com\n \n See omnystudio.com/listener for privacy information.