Martial Arts Marketing Conversion Funnel
How can a martial arts school attract more prospective students?\nGordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service.\nThis is a very strategic tool that dojos can utilise. We\u2019re in a tough time right now, let\u2019s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast.\nKEY TAKEAWAYS\nAttention \u2013 Marketing Online & Offline, Communication\nSend email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company.\nCommunicate with previous and current clients, aside from the new prospects. You will never know who might need your services again.\n\nProspect Conversion \u2013 Talk, Engage, Communicate, Build Rapport\nOnce you get their attention, there\u2019s a possibility that they\u2019d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that.\n\nServe, Sell, Close \u2013 Service, Classes, Experience, Value\nIf they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money.\n\nService \u2013 Talk, Engage, Communicate, Build Rapport\nProvide an excellent service so you can keep them, and gain more! Most likely, it\u2019s from them that you\u2019ll get great feedback and reliable recommendations.\n\nBEST MOMENTS\n\u201cPeople are consuming content at a faster rate than ever.\u201d\n\u201cWe\u2019re in a busy world. We have to remember that people don\u2019t take actions right away.\u201d\n\u201cTheir marketing gets attention and triggers an inquiry but what they don\u2019t do is log the inquiries of everybody.\u201d\n\u201cYour business starts from the attention you get, the marketing, and the exposure to your brand.\u201d\nVALUABLE RESOURCES\nThe Business of Martial Arts by Gordon Burcham\nABOUT THE HOST\nGordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.\nHe is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!\nLearn How to Become Black belt in Business.\nLearn -Develop - grow and you will succeed.\nCONTACT METHOD\nG Force Martial Arts\nSee omnystudio.com/listener for privacy information.