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Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way. \nKEY TAKEAWAYS \nYou have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or your trophies they care about what you can teach their children what other people can\u2019t.\nTo be disruptive takes courage. It takes courage to start up a franchise and it takes courage to not be a black belt in order to teach. As long as you are a great teacher, you can teach. It is always about giving people what they want, if you give people what they want, they will buy. \nLearn the value of branding, PR and marketing. You can be the best martial arts teacher in the world, but if you haven't got members to teach in the first place you have got a serious problem. Unless you can sell, build a market and build a brand then you are not going to attract new clients. \nIf you are going to build a startup these days, you have a choice. You can either associate yourself with people who are already established in the industry and follow the model, or you can figure it all out yourself. Stay childlike and stay hungry for success. \nIf you change someone's life, you will get a reward for doing that. Making a difference in someone's life will ensure you get payback over and over again, whether that be helping people in Martial Arts or all other areas of their lives. \nYou only need so much money in life. Life is about helping other people in whatever way that you can. As long as you have a roof over your head and food to eat, you are all set. There are only so many cars you can buy and holidays you can take in life. \nWith the financial hit of the pandemic, you have got to bulletproof your finances so that if a recession comes around again, you have got yourself into a position where you do not have to worry about money. Ensure that you have the things in place so that you can provide for your family and leave your legacy behind. \nBEST MOMENTS \n"I always go with what's in someone's heart"\n"For me, I just wanted to be a martial Artist"\n\u201cI just loved kicking people in the head.\u201d\n\u201cThe younger you are the hungrier you are for success.\u201d\n\u201cThere is no romance about finance.\u201d\n\u201cWe\u2019re all very vulnerable creatures.\u201d\nVALUABLE RESOURCES\nThe Business of Martial Arts by Gordon Burcham\nhttps://www.mattfiddes.com\nABOUT THE GUEST\nMatt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt\u2019s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious \u2018Martial Arts Superstar Award\u2019. He is a 7th Degree, Black Belt Master, in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt\u2019s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael\u2019s personal UK bodyguard for over a decade before his tragic death in June 2009. \nABOUT THE HOST\nGordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the mi