Content Variety is KING on FB
Welcome to another episode of The Martial Arts Business Podcast. In today\u2019s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience. \nLearn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads, simply by doing something different, posting valuable content and serving your audience. Do all this and you will easily grow your school and increase your sales. \nKEY TAKEAWAYS \nFacebook. This is a great platform to market your business. \nVariety. When advertising, you have to have variety. Do not be stagnant. You will want to impact the people that you are targeting. The trend in social media these days is that content is somewhat the same. All same, they just change the picture or something but most of the time, it is all the same. You have to be different. Your content must be different from those businesses with similar advertising contents. \nMake a noise in social media. Everybody wants to get the piece of the pie. You have to cut through that noise by being different. \nConsistency. You have to be very consistent. Post 3 or 6 times a day. It is okay. You are not spamming, you are trying to keep your business in the social media to gain an audience and target audience. \nVideos. This is number one in marketing. You have to post videos that will not only promote sails but videos that tell stories about your business. About your program. You can also do live videos, testimonial videos. \nImpactful. Do something different. Be impactful. All business just post sales advertisement. Don\u2019t do that. You must give a different feel. Get their attention. Spice it up, not just selling. Your page is your television, be mindful of what content you show to people. It should be fresh and exciting to look at too. \nMix marketing. Leaflets, posters, visiting schools and communities, etc. You must do all these. Not just on social media. Your reach will grow with this technique. Remember that you will lose a lot of people if you keep on repeating your type of advertisement. Be more creative. Make time for all of this for your business. \nNew leads. Do all this and you will gain more leads and turn them into sales for your business. \nBEST MOMENTS\nDefinition of insanity is, trying to do the same thing and expecting a different outcome. Marketing is so important. It is not just marketing, it\u2019s how you market. If you want to have a much better marketing machine, you need to have a much better marketing mix. Without understanding marketing to this degree and changing it and continue into the same thing, you going to end up getting lost and left behind. I don\u2019t want that to be you. To get something different, you got to do something different.\u201d \nVALUABLE RESOURCES\nGordon Burcham - The Business Of Martial Arts \nABOUT THE HOST[Text Wrapping Break]Gordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\u2019s of Martial arts schools grow and has over 20 years experience running martial arts schools. \nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. \nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own perso