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What do you believe in?\nWe can\u2019t sell when we don\u2019t believe in what we\u2019re offering. Believe in yourself, your talent, your services, so they could also believe in you\u2014therefore, enrol in your MA school!\nIn this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat just to say, \u201cBelieve in yourself!\u201d That\u2019s right, quite basic, if we\u2019re being honest, but it\u2019s the most difficult and complex thing to do, especially if we lack confidence and refuse to defy the norm.\nYour martial arts business can compete with others and excel to the very top\u2026believe them. Tune in as Gordon and Matt share some great point regarding this topic. They also discuss topics around pricing, MA training, and many more. Tune in now!\nKEY TAKEAWAYS\n50% of all trainings revolves around your mindset and a set of beliefs. If you believe that your talent, your service, is worth the price you presented, then there won\u2019t be a problem, since people can see that you believe in yourself\u2014people buy that.\nBeing certain on what you can do for yourself and for your clients can go a long way. People trust you easier when they see credibility. Let your belief drive them to cling to their own beliefs.\nMatt advises that you choose a pricing range that works for you. It is only then that you tweak it for maybe a chosen few people for a limited time, if it becomes difficult to operate. Always make people believe that what they\u2019re investing in will result in their career or personal growth.\nAlso, in for your team to perform their very best, they have to feel that you believe in them. Encouragement and understanding are important since they\u2019re with you on your journey to grow your martial arts business.\nBEST MOMENTS\n\u201cThe downside of having inherited beliefs is we never challenge them.\u201d\n\u201cWe have massive value but pricing it is a huge problem.\u201d\n\u201cWhen you carry that level of certainty within you, and someone challenges you on it, you\u2019re up for being challenged.\u201d \n\u201cRepetition is the mother of all skills.\u201d\nVALUABLE RESOURCES\nThe Business of Martial Arts by Gordon Burcham\nABOUT THE GUEST\nMatt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of \u201cOpen With A Close.\u201d He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.\nThe Elite Closing Academy - https://www.eliteclosingacademy.com/\nABOUT THE HOST\nGordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.\nHe is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and help