BROADCASTS.com

Welcome to another episode of the Martial Arts Business Podcast. Get inspired to retain and gain your student base with Gordon\u2019s top ten tips for growing your school and maximising your onboarding process. Student retention is essential to success, discover the simple ways you can continue to transform lives, by retaining your students, educating the parents and having fun. Your school isn\u2019t just a school it\u2019s a transformation, a development and a place where you can make a difference.\nKEY TAKEAWAYS\nWelcome your students - Create a welcome meeting for new students as soon as they join. A 30-minute process that introduces your new student to your community, your school and, gives you the opportunity to hand them their uniform. Cover the elements of your school that are relevant and pre frame your the core values of your school, the longevity, and growth you can have by buying into the culture.\n \nStudent, parent orientation - Run these for one hour each month. It allows you to educate the parents and understand your students learning style. Discover the best ways to getting the most out of your students and find the best way to serve them. Provide the opportunity for the parent to get involved, get on the pads and introduce them to the environment. \nWelcome, call - Help to answer your student's initial questions and break down any issues your brand new student might have. The first 48 hours after joining are vital to increasing retention and you can make your student feel welcome simply by following up with them. \nMonthly follow up calls - Leverage your office staff to diarise monthly calls. Check up on your students and see how they are getting on, ask what they are looking to achieve and how you can help them. This can also be a great opportunity to get referrals. Ask them who do you know who could benefit from better discipline? or more confidence? and can Martial Arts help them?\nQuarterly calls - Every three months contact your students and see if you can help to serve your customers better. Increase retention and learn from asking your students how they\u2019re progressing. Ensure you are entering comments and feedback in your CRM for future learning. \nParent and student interaction - Create an exciting atmosphere and connect with both the students and the parents in your school. Get the parents to love you and get them involved in the classes and student activities. Aim to create a relationship and ongoing rapport with your parents. \nStudent rewards - Make sure you are rewarding you students and incentivising them to keep going. Make sure you reward everyone for their best skill. \nThe first six months are essential - Within the first six months you need to keep it exciting, you need to maintain the targets for growth. Students love to aim for something and you can make it exciting by helping them on their journey. \nRecognition - Interact with your students and communicate with them regularly. Recognise them throughout their journey, recognise their skills, recognise their quality and recognise their commitment.\nFux exciting classes - Change it up, mix it up. Keep your classes fun and engaging, a fun environment will help retention and keep your students and parents coming back every week, every month. Create a positive empowering environment and a lot of smiles.\nBEST MOMENTS\u201cWe have to do what's necessary to keep your students in your school long enough to transform their lives\u201d\n\u201cSystems create great businesses, stick to a regular system to onboard your customers\u201d\n\u201cYou need to educate the parents as well as the students. Preframe your customers and align your vision and values\u201d\n\u201cWhen you ask you\u2019ll receive, every single one of your students will know at least five people that would benefit from joining your school\u201d\nABOUT THE HOST\nGordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000\u2019s of Martial arts schools grow, and has over 20 yea