#033 5 Essential Service needs in your MA School
Welcome to another episode of the Martial Arts Business Podcast. In today\u2019s episode, Gordon shares with you the five essential service needs, you must have in your martial arts school. If you\u2019re looking to start, grow and scale your school you need to be able to serve your students, customers and prospects well, so that you can grow your school and retain your students.\nMarketing is the most important thing in business, but you also need to remember and understand to serve the needs of your students.\nConnect with Gordon by contacting him here\nKEY TAKEAWAYS\nFive Essential Needs For Your Martial Arts Business\nIf someone contacts you ensure you offer them empathy - Your students need you to understand them and realise where they\u2019re coming from and why they\u2019re looking to undertake martial arts. Seek to understand your students on a deeper basis, and as a result, more students will warm to you and stay students of your school. As soon as you don\u2019t serve your students by listening to them, offering individual empathy to them and assisting them, you will lose them as customers.\nEnsure you\u2019re being fair to the customer - Fairness is always a win-win for the customer and for you. This includes pricing fairly and offering value for money for your service. Ask yourself are you charging a fair price for your classes? too little? or too much? The exchange in value for your services must represent a fair exchange. Fairness is extremely important when converting a prospect into a paying customer.\nBusiness transparency - Customers need to understand what they\u2019re signing up for and what they\u2019re getting in to. They need to see transparency in your business and understand who you are and what you do. Be open, transparent and honest with your students, in all points of contact with your customers. \nThe customer needs to feel like they\u2019re in control - The customer must feel in control in a transaction from start to finish. Empowerment shouldn\u2019t end with the sale, it should follow through all the way to your students hitting the dojo. If your customers understand your business and feel like a valued member they will feel in control and stay in your school. An easy way to do this is to provide options for your students, purchase options, product options etc. give them choices and they will feel in control. \nCustomers need information - Every customer, student and prospect need information and they need it in advance. As school owners, we need to be able to communicate with our customers quickly and efficiently and over multiple platforms. Emails, video\u2019s, text messaging are all important to implement in your business so you can stay in contact with your students 24/7\n \nBEST MOMENTS\u201cFairness is always a win-win for the customer and for you\u201d\n\u201cBe open, transparent and honest with your students, in all points of contact with your customers\u201d\n\u201cAlways remember your students are paying to be there\u201d\n\u201cPeople want flexibility and the freedom to choose what they want to do\u201d\nVALUABLE RESOURCESGordon Burcham - The Business Of Martial Arts \nABOUT THE HOSTGordon Burcham is the best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\u2019s of Martial arts schools grow and has over 20 years experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.\nBurcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side