Episode 89: MarTech Implementation Failures: Tiffany Sauder, President of Element Three
As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations.\xa0Tiffany and I\xa0have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.
\n\nBusiness First is the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders. Business First is\xa0also the axiom that fuels Element Three's President Tiffany Sauder\u2019s own approach to growing an enterprise.
\n\nWhen the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she\u2019s catapulted annual revenues by over 950 percent. From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity.
\n\nTiffany\xa0has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint.\xa0 \xa0 \xa0
Special Guest: Tiffany Sauder.