Zeroing In On The Ideal Product Price Point -- Laura Troyani // PlanBeyond

Published: April 23, 2020, noon

Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 2 of our conversation, we discuss how you can zero in on the ideal product price point. Show Notes

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