Why SVOD Integrations are more effective than TV advertising -- Greg Isaacs // BEN Group
Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising.\xa0Episode Transcript Connect with: Greg Isaacs:\xa0Website\xa0\xa0// LinkedIn The MarTech Podcast: Email\xa0// LinkedIn // Twitter Benjamin Shapiro: Website //\xa0LinkedIn//\xa0\xa0Twitter\n\nSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.