Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox
Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. There\u2019s no denying that organic growth takes time to scale whether it's SEO or product-led growth. However, building in the sharing aspect into your product from the start sets you up for success and kick starts the growth of your organic growth channels. Today, Russ discusses why self-serve outperforms outbound marketing. Show Notes
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