Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University

Published: Oct. 18, 2021, noon

Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices. Show Notes

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