Why CMOs Will Fail In The Age Of AI
Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO\u2019s role in the age of AI. The CMO role has shifted from traditional branding to a data-centric, analytical domain, demanding a blend of business metrics and performance marketing expertise. However, as technology like AI levels the playing field, CMOs will need to balance data-driven approaches with storytelling for success. Today, Amanda discusses why CMOs will fail in the age of AI. Show Notes
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