Why ABM is not a Marketing Strategy -- Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there\u2019s often just focus on targeting accounts. However, they\u2019ve led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why ABM is not a marketing strategy. Show Notes
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