What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media
In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role of intent data companies in the martech landscape. Show Notes
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- Erik Huberman: Website // LinkedIn
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