What is Interactive marketing? -- Frost Li // Social Chat
Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. When customers are shopping in a physical store, the experience is very interactive and allows for customer feedback in real time. Many eCommerce brands have started employing interactive marketing tactics to combine elements of virtual shopping with in-store experiences to allow customers to engage with the brand in several ways. Today, Frost talks about what interactive marketing is. Show Notes
Connect With:
- Frost Li: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.