What Is Dark Funnel -- Chris Walker // Refine Labs

Published: Nov. 16, 2021, noon

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CEO of Refine Labs, Chris Walker, discusses the do\\u2019s and don\\u2019ts of marketing. Attribution is something that many marketers have been trained to heavily depend on. But you can\\u2019t always take attribution software data as gospel. Today, Chris explains what exactly is dark social. Show Notes

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