What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty
Today, Ben and Paula Thomas, host of Let\u2019s Talk Loyalty, talk about how you can build customer loyalty with the use of loyalty programs. Let\u2019s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What drives brand stickiness? Ben and Paula discuss the strategy and process of building brand loyalty. Show Notes
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