Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler
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Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor\\u2019s next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show Notes
Connect With:
- Derrick Jenkins: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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