Using Content (& SEO) As a Growth Vehicle (Jordan Koene -- Searchmetrics)
Today, we\u2019re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO\u2019s use to drive business results. Transcript:\xa0https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website:\xa0https://www.searchmetrics.com\n\nSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.