Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been buzzing about the shift from sales-led operations to product-led growth. But we're now seeing a move towards a hybrid model that combines the best of both worlds, and Hightouch is leading the charge in this arena. Today, Brian discusses usage-based pricing and product-led growth. Show Notes
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