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Welcome back to TV Advertising Week on the MarTech podcast. This week we\'re going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 2 of our conversation, we discuss Ronald\'s tips for developing an effective TV ad campaign. Show Notes
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