Thinking Beyond The Old Way Of Bean Counting Measurement
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of \u201cbean counting\u201d measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.
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- Christian Ashlock: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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