The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch
\u201cThe time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.\u201d That\u2019s one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using \u201csurprise and delight\u201d moments to your advantage. Show Notes
Connect With:
- Will Fraser: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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