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Today we\'re going to discuss why merchandising matters to B2B brands. Joining us is Johan Bostr\\xf6m, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they\'re on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show Notes
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