The future of paid media -- John Readman // BOSCO
\u201cIn the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be \u2018one device, multiple people\u2019 and now we got \u2018multiple devices, one person\u2019. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to have a well optimized paid marketing moving forward, you need a first party good quality data. Show Notes
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