The current state of buying podcast advertising -- Kurt Kaufer & Steve Shanks // Ad Results Media
In this first episode with Ad Results Media, we are able to speak with a \u201cPodFather\u201d of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.
Connect With:
- Kurt Kaufer: Website // LinkedIn
- Steve Shanks: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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