Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

Published: Jan. 20, 2022, noon

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Michael McLaren, Merkle B2B\\u2019s Global CEO, discusses B2B marketing in 2022. We\\u2019re moving into an age of millennial influenced marketing departments. We\\u2019re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show Notes

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