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Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There\\u2019s hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about personalizing B2B marketing in an evolving marketplace. Show Notes
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