Performance Marketing In The Influencer World -- Shane Austrie // Silicon Valley Consulting
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Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today\\u2019s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show Notes
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- Shane Austrie: Website // LinkedIn
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- Benjamin Shapiro: Website // LinkedIn // Twitter
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