Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show Notes
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