Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the \u2018quantity over quality\u2019 approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership. Show Notes
Connect With:
- Joe Kingsbury: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.