Importance of CDPs for ABM -- Justin Gray // Shift Paradigm
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Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don\'t learn about how we should have implemented technology until someone requests data that we don\\u2019t typically store. While it\\u2019s important to ensure we\'re implementing solutions to understand who our buyers are, CDPs enable us to have more flexibility with data and be more retrospective when the need arises. Today, Justin talks about technologies and CDPs for ABM. Show Notes
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