How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media
We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show Notes
Connect With:
- Kurt Kaufer: Website // LinkedIn
- Steve Shanks: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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