How Mobile Is The First Screen -- Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. The way we consume our entertainment nowadays isn\u2019t solely through the television set. In fact, when most of us get home from work, we\u2019ll probably have the TV playing in the background while we\u2019re scrolling on Instagram and many of us are choosing to fill that time with mobile games. Today, Gabrielle talks about why mobile is still the first screen. Show Notes
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