How Marketers Should Approach Programmatic Advertising
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Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there\'s a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric discusses how marketers should approach programmatic advertising.
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