How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop

Published: Feb. 10, 2020, 1 p.m.

Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show Notes

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