How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer segmentation. Show Notes
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