How Brick & Mortar Compete with Online Brands // John Rougeux -- Skyfii
Sponsored By Knit.
Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfii, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a SaaS startup and was part of the marketing team for a branch of Yum! brands, which was responsible for launching restaurants like Pizza Hut, KFC, and Taco Bell. In this episode, John is going to tell us about the landscape for brick and mortar companies and how traditional retail businesses are staying competitive with online brands. Show Notes
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