How Airlines Use Data to Increase Revenue -- Mark Ross-Smith // Travel Data Daily
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Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. Airline seat pricing originally relied on historical data to price seats. During the pandemic, people stopped flying as frequently and airlines had to turn to other signals to determine who to target in order to increase their revenue. Today, Mark discusses how airlines use data to increase revenue. Show Notes
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