How ABM is changing SMB marketing -- Randi Barshack // RollWorks
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don\u2019t have enough data, how intent data plays into ABM and how Rollworks\u2019 ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you\u2019re an SMB, you shouldn\u2019t be afraid to ask questions how ABM can benefit you. Show Notes
Connect With:
- Randi Barshack: Website // LinkedIn
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