Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media)
Today we\u2019re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500.\xa0In this episode, Erik is going to walk us through his company\u2019s approach to setting expectations, campaign evaluation, and nurturing leads. Transcript:\xa0https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website:\xa0https://hawkemedia.com\n\nSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.