Exploring The Resurgence Of A/B Testing
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Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you\'re doing and show the value you\\u2019re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today\\u2019s episode, Alex discusses the resurgence of A/B testing.
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