Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company
Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sales rep. Marketing and product teams are much more involved in today\u2019s buying cycle. Today, Jamie shares Bain & Company\u2019s suggestions on defining a playbook for your sales strategies. Show Notes
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