CRM's Role in Customer Experience -- Lars Helgeson // GreenRope
Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses your product or service will differ and that\u2019s why having a CRM to log all of that data is important. However, if your systems don\u2019t talk to each other across departments, it\u2019s going to be difficult to create those personalized positive customer experiences consumers have come to expect from brands. Today, Lars discusses CRM's role in customer experience. Show Notes
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