Creating the Fetch Price Index -- Birk Cooper // Fetch
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we\u2019re starting to see a shift in demand, and, with purchase behavior being \u2018up for grabs\u2019 with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating the Fetch Price index. Show Notes
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