Creating a New Product Category -- Russ Heddleston // DocSend at Dropbox
b'
Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. When bringing a new product to market, it\'s easy for us to get caught up trying to make it the most optimal for a specific target audience. DocSend turned that concept on its head completely and launched the product first, then saw who was using it, and doubled down on their marketing efforts in those areas. Today, Russ discusses creating a new product category. Show Notes
Connect With:
- Russ Heddleston: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
'