Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt
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Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting\'s next level. Show Notes
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- Vitaly Pecherskiy: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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