Content's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty
Paula Thomas, Founder of Let\u2019s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today\u2019s post-pandemic world, many brands are realizing that there aren\u2019t as many customers out there, so they can\u2019t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show Notes
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